Women and The “Business Psyche”: Master Jugglers With Sound Business Skills

By Theo Giordano

What is the psyche and how does it relate to business?  By definition psyche is the human soul, mind, or spirit - derived from the Greek word, psukhe, meaning breath, life, or soul.  We are what we believe ourselves to be, or more important who we believe we can become, or what we can accomplish.  In other words, belief in oneself and recognition of one’s abilities are essential to the person we are, as well as the person we become.  Business success rests upon this belief, or what I call the “business psyche”. 

As a woman who has been in business many years, I see women, truly, as  master jugglers.  We wear many hats.  Out of necessity, we multitask.  Prioritizing and meeting not only personal needs, but those of each family member along with the total needs of the household, women accomplish monumental tasks each and every day. 

After all, most women must do it all.  Most work and still meet the needs of their families: they provide nutritious food, oversee health care, budget and balance family income, strategize short and long range family plans, shop for family necessities, cook, clean, garden, chauffeur, and let’s not forget the most important task of all - parent their children- all at the same time.  Nutritionist, economist, accountant, doctor/nurse, counselor, and employee: women are a slice of each, accomplishing a multitude of essential tasks vital for themselves as well as balance and harmony within the family unit.

Accomplishing these tasks comes easily for most women because they feel most passionate about family.  However, we must give credit where credit is due; all this requires skills – many skills that should be recognized and rewarded.  If we closely examine and evaluate these abilities it can build confidence while conveying ownership.  Owning your accomplishments and identifying strengths results in clarification, or illumination of purpose, providing new directions in life. 

Highlighting each accomplishment defines one’s expertise, and is the first step towards achieving new goals; transferring those indispensable skills - the next step - creates options and opportunities, or multiple pathways towards new choices. 

Belief in oneself, or one’s professional abilities- the “business psyche”- allows for a new direction to emerge, making it a reality.  In other words, reallocating skills to foreign situations, like that of a home business, allows for the reinvention of spirit, spelling success. 

In honor of Mother’s Day, hats off to all women who accomplish great tasks each and every day - without spectacle, or recognition.  May you recognize the value you give to your families, to society, but most important – to yourself.

Copyright 2009 Theo Giordano

 

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